Prior to learning about KEI I went after keywords the way most markerters did … popularity. If there were lots of people entering the term in the search engine I thought it was a good keyword.

A prime example of that is a site I have, Best Fishing Tips, which has a PR of 4 and comes up on the first page of google for the search phrase “fishing tips”

When I first sat down to market the web site I reasoned:

Fishing Tip is a popular keyword and those people want to catch more fish so they will buy the product I am advertising to help them catch more fish…

Well I have been successfull getting to the front page in Google for the search term “fishing tips” but the site isn’t making any money. (well maybe $30 a month on Adsense, but no affiliate sales

Why?

Well I can see why by running a Profitable Niche report on it.

Bids on the term “Fishing Tips” are under .50 cents

This means that PPC advertisers have learned that people entering “Fishing Tip” in the search engines are not buyers. Where there is aggressive PPC advertising you can usually bet there is money being made. (or people with deep pockets who like to throw their money away on Google Adwords). Even if the people are throwing there money away on Adwords, I think we can be certain that there are enough competent PPC marketers out there that IF NO ONE IS BIDDING on a particular keyword or search term then there is no money to be made there.

If those people where coming to the site from a search term which the report showed PPC advertisers to be aggressively marketing to I am certain I would see sales. If not sales at least a much higher Google Adsense check from that site.

Here is a copy of the report I just ran on the seed word “fishing” (report is in PDF format, right click and choose save)

What am I going to do? Well I am going to focus on shifting my keyword focus by posting articles rich in the following search terms

lake erie fishing charter
alaska fishing lodge
florida charter fishing
florida bass fishing
fishing charter
alaska fishing
fishing trip alaska
fishing game
florida fishing guide
alaska salmon fishing
florida fishing

All of the above have an excellent KEI and aggressive PPC activity. The excellent KEI means there is room to get a good ranking in google, aggressive PPC activity indicates people entering those search terms are spending money.

PS: I would save this post and download the report because I might wake up tomorrow and realize I was an idiot to give this out.

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