Which would you like Real Estate Auction or Insurance Auto Auction
In a recent post, Poor Keyword Research Causes Anxiety Attacks I received a comment from Jason Chandler in which he wrote:
“We have been told over the years that simple KEI is not the only factor. Keyword research also involves allinurl, allintitle and some other calculations AFTER KEI…”
He is absolutely correct. Just because a page has the search term you are targetting doesn’t mean that page itself is a competitor. Take this weeks seed search term of auction. Without using the allintitle or allinurl I can pick up any page that mentions the word “auction” as a competitor when in fact there will be some that are not. By using the allintitle and allinurl we get a better idea of which pages are targetting the keyword.
Lets see how that happens in action. The first set of results below are from running auction with no additional directives to the search engine.

In the above results I would be tempted to go after property auction or insurance auto auction
But lets see what happens when we only accept pages where the search term appears in the title:

Notice how we picked up real estate auction now. What happened was in my first run real estate auction showed such a low KEI that I didn’t even consider it. But most of those pages with the phrase real estate auction were not true contenders because they did not contain real estate auction in the title.
To further qualify I ran the report with the allinurl qualifier which will only look at pages that have the search term in contained in the url.

The search term real estate auction still shows a strong KEI. Notice that the KEI for insurance auto auction dropped till it was taken out (fell into the low 80’s). Same thing happened with foreclosure aution.
Online Auction started out looking like the best but fell from a KEI of 1804 to 374.
Though any of the search terms with KEI of 100 above will work well, my choice is real estate auction. I liked it enough to set up a squidoo lens
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