Ignoring KEI and Profitability is Painful

I was catching up on reading at Pat B. Doyle’s blog and came across some interesting statistics she was sharing regarding her Adsense earnings from her boring blog project.

I highly recommend reading her post along with the previous articles pertaining to how she built the blog.  This can be duplicated with any niche.

In her keyword research she utilizes Google Adwords Keyword Tool, Seobook Keyword Tool, Keyword Elite to find keywords that have a good KEI and are profitable.

For Content she uses content from Article Directories.

Here is a sniplet of what she writes:

Keep those dates in mind while looking at the table below. These are my AdSense earnings for the blog since I started it. Per Google’s terms of service, I am not allowed to give click-through rates or amounts per click.

Click Here To Read Entire Post

What caught my attention the most is in November with only 295 visitors she generated $11.49 in Google Adsense revenue. 

NOTE: Per Google’s terms of service, She is not allowed to give click-through rates or amounts per click.

Now compare that to a few portals I did in the past prior to paying attention to KEI and profitability.

free electronics       259      $6.53
Hairloss Solutions  147       $5.53
BestFishingTips     2,080   $4.54

The Free Electronics portal is about half as effective as Pats Boring Blog Project, Hairloss Solutions is close (This portal was generated by Traffic Equalizer) and Best Fishing Tips you can read why it sucks here.

A Side Note About Traffic Equalizer

I mentioned the Hairloss Solutions  portal was built with Traffic Equalizer.  A word of caution, if you use this product be sure to integrate the resulting site with some articles.  The pure link farm search portal that Traffic Equalizer generates will initially do well until google deindex’s you. 

Last year I had a Dog Accessories Portal which started pulling 7,000 impressions a day and earned over $900 in google adsense over a 4 day period.  Them BAM, it dropped to $5 a day when they pulled the plug and deindexed the entire domain.  You can see that old site here

I would love to hear feedback on Pat’s Article and my observations along with any personal experiences.

Regards,

David Riewe

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