#8 On Google But No Money
Prior to learning about KEI I went after keywords the way most markerters did … popularity. If there were lots of people entering the term in the search engine I thought it was a good keyword.
A prime example of that is a site I have, Best Fishing Tips, which has a PR of 4 and comes up on the first page of google for the search phrase “fishing tips”
When I first sat down to market the web site I reasoned:
Fishing Tip is a popular keyword and those people want to catch more fish so they will buy the product I am advertising to help them catch more fish…
Well I have been successfull getting to the front page in Google for the search term “fishing tips” but the site isn’t making any money. (well maybe $30 a month on Adsense, but no affiliate sales
Why?
Well I can see why by running a Profitable Niche report on it.
Bids on the term “Fishing Tips” are under .50 cents
This means that PPC advertisers have learned that people entering “Fishing Tip” in the search engines are not buyers. Where there is aggressive PPC advertising you can usually bet there is money being made. (or people with deep pockets who like to throw their money away on Google Adwords). Even if the people are throwing there money away on Adwords, I think we can be certain that there are enough competent PPC marketers out there that IF NO ONE IS BIDDING on a particular keyword or search term then there is no money to be made there.
If those people where coming to the site from a search term which the report showed PPC advertisers to be aggressively marketing to I am certain I would see sales. If not sales at least a much higher Google Adsense check from that site.
Here is a copy of the report I just ran on the seed word “fishing” (report is in PDF format, right click and choose save)
What am I going to do? Well I am going to focus on shifting my keyword focus by posting articles rich in the following search terms
lake erie fishing charter
alaska fishing lodge
florida charter fishing
florida bass fishing
fishing charter
alaska fishing
fishing trip alaska
fishing game
florida fishing guide
alaska salmon fishing
florida fishing
All of the above have an excellent KEI and aggressive PPC activity. The excellent KEI means there is room to get a good ranking in google, aggressive PPC activity indicates people entering those search terms are spending money.
PS: I would save this post and download the report because I might wake up tomorrow and realize I was an idiot to give this out. 
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on Tuesday, November 20th, 2007 at 9:54 pm and is filed under Profitable Niche Reports.
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November 20th, 2007 23:09
[…] out this article posted over on Profitable Niches about a web site that appears #8 on the front page of google yet makes no money. Prior to learning […]
November 21st, 2007 07:55
Dave,
This is a great article that bloggers should be keenly aware of … optimize your blog for keywords that have no income in it might help you rank nicely but will not make you a dime
That is why I like Wordtracker service even though it’s not free but in my opinion worth every dime …
Alex’s last blog post..Solutions To Your WordPress Problems
November 21st, 2007 08:21
Thank you Alex,
I meant to mention in the article that I learned to start looking at the profitability from your Web20Wealth training
David
November 21st, 2007 19:37
Really informative stuff here. Ironically, I’ve been looking for some of the information you have here with no luck. The exclusivity of such data is a niche unto itself. Thanks again.
November 22nd, 2007 01:02
Your welcome, there will be more reports coming after the holiday
November 22nd, 2007 22:53
Hi David - Very good points you make here!
I love it when SEO product sales page go flaunting their first page results but never is there any mention of the traffic actually coming through.
Your point takes it to another level - it’s not only about the traffic, it’s also whether that traffic is made up of buyers (if money is your goal). Using the PPC industry is a good way to isolate where the money is.
Yaro
Yaro’s last blog post..Blogtrepreneur.com For Sale - Get Into Blogging With A Head Start
November 25th, 2007 08:39
Excellent points, David. It makes far more sense to target potential buyers, rather than keywords for the sake of search engines alone. A lot of people concentrate on getting high traffic, but traffic alone will not earn you anything.
Mark.
November 25th, 2007 16:52
Hi Mark, it took me a year to pound that into my head that I needed to take into account the KEI and optimize for keywords or phrases that have a KEI above 100 along with looking at what the profitability indicators showed.
Most of my problem was being lazy and thinking I could get around the system some other way
I have surrendered haha.
You may notice I bring the points of KEI and profitability up repeatedly. I do that for the benefit of new readers and those as hard headed as myself. Hopefully it doesn’t sound like a dead horse being flogged
November 26th, 2007 13:41
I found this to be very useful …;) Thanks !!! Happy Holidays, I think we will have fish ..lol
November 28th, 2007 15:16
[…] Read the rest of this great post here […]
December 7th, 2007 12:14
I targeted all my ads into these top keywords…;)
December 7th, 2007 13:51
[…] The Free Electronics portal is about half as effective as Pats Boring Blog Project, Hairloss Solutions is close (This portal was generated by Traffic Equalizer) and Best Fishing Tips you can read why it sucks here. […]
March 7th, 2008 14:49
How right you are, David. Learned this the hard way myself with my first Squidoo lense a year ago. All 1st page traffic in Google is certainly not high paying.
Even though, this might have not been mentioned, I would also add, all long tail keywords are not necessarily ‘buying keywords’ either.
June 4th, 2008 19:35
Wonder how “fishing derby” would do? (as far as keyword)
And thanks for the in depth details on KEI on various other pages. Very informative and appreciated.
BlogMeTheMoney’s last blog post..Adsense Alternatives: Part 4 of 4